Our CEO

OUR PRESIDENT AND CEO

French Canadian entrepreneur, industry pioneer, highly regarded marketing expert, and

a man who has surpassed new heights of commercial and financial success are just a few ways people have described Alain Lord Mounir. Over the last decade, Alain evolved from one of the most successful Wine & Spirits industry icons of his generation to one of

the most sought after branding experts, business and motivational speakers.

He currently serves as Chairman and Chief Executive Officer of The Julia Wine Group

and is also the founder of Vitamine C - a venture capital and equity firm. He's opinionated

and ruthless, strives for big deals and also has a passion for all legal aspects in business;

from branding to trademarking and copywriting.

Alain takes a great interest in everything that the Julia Wine Group oenology teams do

and is amazed and fascinated by the quality of the wines produced. He learned that wine remains a very personal component and people enjoy wine in different contexts…

to each their own!